Do Your Patients TRUST You?

How do you even know?

A message about trust from our sponsors Patient Centred Training:

(and my additional thoughts for subscribers below that)

It’s all well and good knowing how to deliver a great Report of Findings, but there’s one key factor that will make or break this - trust.

You can say all the right things, have all the fancy models, and know all the latest treatment techniques…

… but without trust, patients won’t give you a chance to use them.

This probably isn’t news to you, and it’s certainly not news to all the coaches out there in the chiropractic space.

However, most of them only teach half the story.

It turns out there’s not one, but two key components to building trust. 

And if you only have one of them, you’ll either seem like an aloof and uncaring expert, or a compassionate amateur.

Your patients don’t want either of those - they want an expert who cares about them.

This is a concept I learned from FTCA’s own Jon Morrison: The Trust Equation.

It’s one of those simple yet powerful concepts that can make all the difference to your practice.

Which is why I’ve created a completely free training on it.

You’ll not only discover how the Trust Equation works, but also:

• The power of “Tactical Storytelling” to prove how well you understand them

• How to use “subtle credibility” to demonstrate your expertise without sounding arrogant

• Understand how to avoid going overdrawn on your “Trust Balance” with patients (and how to spend it wisely!)

Check out the link below to get your free copy, and maximize your patients confidence in your care.

www.patientcentred.co.uk/freetrust

Cheers,

Chris Chippendale

Patient Centred Training